SALT is the new brand launched by the Mauritian hotel group LUX*. With SALT, an unprecedented concept will be available in Mauritius, addressing travellers looking for authenticity and who want to go beyond the traditional holidays. SALT will offer an experience that goes deeper in the local community. Guests will have all the tools to go off the beaten tracks to see the country differently: a guidebook written and photographed by locals, illustrated maps, a local SIM card and a choice of vehicles to explore independently – bicycles or cool convertibles.
SALT positions itself as a brand with sustainable and ethical values. The hotels will use as far as possible products and services available locally ranging from the food, the toiletries, the furniture to local soundtracks and musicians playing live. They will prioritise fair trade, organic, non-toxic, and they limit energy use, waste and emissions. Compost, animal feed and recycling plants are a guarantee, along with a commitment to no buffets or single-use plastics.
"SALT was born from a demand for a more humanistic approach to hospitality – hotels that cater to an ever-growing audience of modern explorers and mindful travellers who travel to satisfy their curiosity and challenge their perception of the world. They want to connect with people - not just places - and they genuinely want to give something back. We call them Cultural Purists. And in creating SALT, I believe we can help facilitate these connections and create meaningful experiences for our guests and the communities in which we operate”, said the CEO of LUX* Paul Jones.
The first hotel launching the brand SALT will open its doors on the 1st November at Palmar, Mauritius, followed by others in the Indian Ocean, Africa, Asia and the Middle-East. The next one will open in 2020 in Wolong, China.
